OpenHotel, a pioneer in hotel technology solutions for over two decades, has unveiled a complete brand refresh that reflects its vision for the future of hospitality technology. This rebrand includes a new logo, updated colors, and a redesigned website—all centered on a bold new message: Advanced Hotel Software Made Simple.
For more than 20 years, OpenHotel has delivered intuitive hotel software for any size property or group of hotels, combining property management (PMS), Channel Manager, and Booking Engine solutions with advanced tools like Self-Check-in, Yield Management, and CRS integrations.
OpenHotel is also recognized across the industry for exceptional customer service—a commitment that has earned the trust of independent hotels, boutique properties, and multi-property groups alike.
“We asked ourselves, what truly makes us different?” said the leadership team at OpenHotel. “The answer was clear: our unique combination of deep industry experience, modern features, intuitive design, and customer-first service.”
The rebrand reinforces this identity—bright, fresh, and customer-focused—while signaling OpenHotel’s commitment to delivering advanced technology that’s easy to adopt, effortless to use, and always backed by personal support from real hospitality professionals.
- Visual Identity – The updated colors and design convey brightness, clarity, and simplicity. They reflect the company’s mission of making complex technology feel intuitive and approachable, whether for a single boutique hotel or a growing group.
- Logo – OpenHotel retired the vintage key from its logo. While the key once symbolized maturity and tradition, it often caused confusion with door-locking systems. The new logo represents modern hospitality harmony—a fitting emblem for a platform that unites PMS, Channel Manager, Booking Engine, CRS, and integrations into one seamless ecosystem.
- Positioning – OpenHotel’s foundation remains its robust core: reporting, operations, and front-desk efficiency. On top of this, the company now highlights its cutting-edge tools like Yield Management, Self-Check-in, and CRS connectivity, making advanced features accessible to hotels of all sizes.
Lloyd Robertson, Business Development of OpenHotel:
“A rebrand was long overdue. While we’ve been around for decades, our message had gotten lost in the noise of hotel tech. We constantly hear in demos, ‘Where have you guys been?! This is amazing!’ That feedback made us realize we needed to be clearer about what sets us apart—and ensure our brand reflects that clarity.”
Valerie Herrin, Chief Operating Officer of OpenHotel:
“Finding the right message to showcase our product was key. In today’s competitive industry, you have to fight to be recognized, even when you know your product is superior. Our goal is to let every customer experience what our loyal hotels already know: that OpenHotel delivers unmatched simplicity, innovation, and exceptional customer service.”
The launch of OpenHotel’s redesigned website marks the first step in this new chapter. The site makes it easier than ever to explore solutions—PMS, Channel Manager, Booking Engine, CRS, Yield Management, and Self-Check-in—while discovering new features and integrations.
Looking ahead, OpenHotel continues to invest in expanding its offerings, with built in Guest Messaging, a Housekeeping mobile-app, a next-generation Booking Engine, RMS Integration and a powerful Central Reservation System (CRS) scheduled for release in 2025–2026.
OpenHotel has been at the forefront of empowering hoteliers for over two decades. Founded by hoteliers and developers, the company recognized the transformative potential of technology and reshaped the travel landscape. Today, OpenHotel delivers a complete hospitality management solution—including PMS, Booking Engine, Channel Manager, CRS, Self-Check-in, Yield Management, guest engagement tools, and key integrations with partners like Shift4, Trip.com, and Sojern, to name just a few—tailored for any size hotel or hotel group.
By combining mature fundamentals with advanced, innovative features, OpenHotel helps hotels save time, boost revenue, and create exceptional guest experiences—all while being known for responsive, personal, and dependable customer service.
The future of hotel technology is here. From property management to guest engagement, OpenHotel gives every property the tools to thrive.
👉 Visit www.openhotel.com to see what’s new, or connect with our team to schedule your demo.
📧Email sales@openhotel.com | 📞 (702) 628-5037